Digital Marketing - Overview

This Digital Marketing course provides comprehensive training in utilizing digital platforms to drive brand growth and customer engagement. Participants will learn to create SEO-optimized and targeted marketing campaigns, covering content creation, Google Analytics for backend management, and Email and Social Media Marketing for customer relationship management. The course emphasizes practical projects to ensure proficiency in Digital Marketing strategies and tools. Enroll today to elevate your marketing skills and become a leader in the digital world. Our Digital Marketing course is meticulously designed to cover every aspect of digital marketing. From understanding the basics of SEO and SEM to mastering advanced concepts like Content Marketing and Social Media Marketing, our curriculum ensures a holistic understanding of the subject.

Course Specialities

  • Industry-Recognized Certification:

    Earn a certification from Edure upon successful completion of the course. This certification is a testament to your skills and knowledge, recognized by top companies worldwide.

  • Continuous Learning:

    Learning doesn't stop with course completion. We provide you with access to course materials and updates even after you've completed the course. This ensures that your knowledge stays updated with the latest trends and advancements.

  • Hands-On Learning:

    Our courses emphasise practical learning. You'll work on real-world projects and case studies, gaining hands-on experience in your chosen field.

  • Expert Faculty:

    Learn from industry veterans who bring their real-world experiences into the classroom, enriching your learning journey.

  • Flexible Learning Options:

    Choose from a variety of learning modes - online, offline, or blended - to suit your unique learning style and time constraints.

  • Career Support:

    Benefit from our extended support which includes interview preparation, resume building, and job placement assistance.

COURSE FEE
Amount Rs. 35000
(Incl. taxes)
ENROLL NOW
Let us contact you:
Or You can directly call us:

+91 97462 11123

Our courses are designed to ensure you gain technical proficiency, receive support, and get placement assistance for a successful transition into the professional landscape. Whether you're a beginner or an experienced professional, our courses will enhance your skills and make you industry-ready.

Testimonials

Why Choose Us?

Edure's professional programs prioritise project-based learning, offering numerous benefits for aspiring professionals across various fields. Recognizing that theoretical knowledge alone is insufficient in today's rapidly evolving industries, our courses emphasise hands-on experience and real-world application of skills.

Flipped Classroom Learning:

Transform your learning experience with Edure's Flipped Classroom model. Access pre-recorded sessions at your convenience, revisit materials as needed, and foster an environment conducive to effective self-paced learning.

Project-Based Learning:

Reinforce your theoretical knowledge through hands-on application with our Project-Based Learning approach. Engage in real-world projects and gain practical skills crucial in the dynamic industry of your choice.

Live Interactive E-Learning:

Experience dynamic and engaging education with Edure's Live Interactive E-Learning. Participate in real-time discussions in our integrated classrooms and enhance your understanding through interactive sessions conducted by experienced instructors.

Doubt Clearing Sessions:

Edure prioritises student success with dedicated Doubt Clearing Sessions. Seek clarification in real-time or access recorded sessions outside of class hours, ensuring a supportive and collaborative learning environment.

Pre-Placement Training:

Stand out in the competitive job market with Edure's comprehensive Pre-Placement Training. Equip yourself with essential skills and insights to enhance employability and bridge the gap between education and professional readiness.

Internship Opportunity:

Go beyond theoretical learning with Edure's valuable Internship Opportunities. Apply your acquired skills in real-world scenarios, supplement your academic knowledge, and ensure a holistic and industry-relevant education.

Whether you're just starting out or looking to upskill, our courses are designed to equip you with the skills you need to excel in your chosen field. Join us at Edure and start your journey towards becoming an industry-ready professional.

Certification

Certificate of Completion
certificate
  • Professional Validation: A certificate from our course serves as tangible proof of your proficiency in the field, validating your skills and expertise.
  • Career Advancement: Showcase your commitment to staying current with industry trends and technologies. This enhances your resume for potential job opportunities and career advancement in your chosen field.
  • Client Confidence: Displaying a certificate from our course instills confidence in clients and employers. It assures them of your ability to deliver robust and reliable solutions using the skills and knowledge you've gained from the course.

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Job Roles

As the demand for Digital Marketing professionals continues to grow, individuals with expertise in this field have a wide array of career opportunities across various industries and job roles in the ever-evolving field of data science. Individuals who have studied data analytics can pursue various rewarding career options in the field of data science. Here are some career paths:

Digital Marketing Specialist:

As a specialist, you'll strategize, implement and manage marketing campaigns that promote a company's brand, products, and services. duties include planning campaigns, analyzing, and identifying trends.

SEO Analyst:

An SEO Analyst is responsible for maintaining the health of the company's website. SEO Analyst plays a key role in the generation of leads for the company. They optimize the content of the website to ensure a good ranking in search engine result pages (SERPs).

Content Marketing Manager:

Content marketing managers are responsible for the marketing content a company such as blog posts and videos. They are highly skilled in multitasking, are creative, and have excellent time management skills.

Social Media Marketer:

Social media marketers are responsible for combining marketing and social media management to enhance a company's social media presence, interaction with target audiences, promoting the brand's engaging content, and expanding opportunities for revenue.

Email Marketer:

Email marketers are responsible for communicating with a company's customers and leads through emails. They strategize, create, and optimize email marketing campaigns to promote products or services while ensuring the campaigns are aligned with the company's branding and lead generation goals. Sure, here are some more job roles in the field of Digital Marketing:

PPC Specialist:

A PPC Specialist manages internet ppc advertising campaigns including the strategy, SEO, design, implementation, and analysis of ad performance.

Digital Marketing Analyst:

A Digital Marketing Analyst uses data-driven insights to plan, implement and manage online marketing strategies to promote a company's products or services and increase its online presence.

Affiliate Marketer:

An Affiliate Marketer earns a commission for marketing another person's or company's products. They promote products/services and earn a piece of the profit from each sale they make.

Influencer Marketer:

An Influencer Marketer collaborates with influencers on social media to reach potential customers within the influencer's follower base. They create campaigns that benefit both the brand and the influencer.

Digital Marketing Consultant:

A Digital Marketing Consultant works with companies to create and implement marketing strategies. They help companies to increase their online presence, advise on market research, and strategize to meet goals.

Digital Marketing Manager:

A Digital Marketing Manager oversees the development, implementation, and management of marketing campaigns that promote a company's products or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

These roles highlight the diverse career paths available to individuals with Digital Marketing expertise, ranging from specialized roles like SEO Analyst and Content Marketer to leadership positions such as Digital Marketing Manager. The versatility of Digital Marketing skills allows professionals to explore various avenues within the dynamic field of online marketing. Whether it's strategizing SEO-optimized content or managing a company's social media presence, the opportunities in Digital Marketing are vast and rewarding. This field is continually evolving, offering a stimulating and innovative environment for career growth.

OUR STUDENTS WORK AT

At Edure, our commitment to excellence is reflected in the impressive list of organizations where our students have found fulfilling placements.

Digital Marketing Course Details

Our Digital Marketing Course is a comprehensive program that dives into the vibrant world of digital marketing. It encompasses vital topics such as SEO, Content Marketing, Social Media Marketing, Email Marketing, and Google Analytics. The course equips you with the skills for Keyword Research, Competitor Analysis, content creation, strategic use of social media, crafting effective email campaigns, and interpreting Google Analytics data. Additionally, it introduces you to Google Ads and Facebook Ads for successful ad campaigns. This course, offering a balanced mix of theory and practice, caters to beginners and professionals alike, providing a learning path tailored to your needs in the fast-paced digital marketing landscape.

What you will Learn

  1. INTRODUCTION TO DIGITAL MARKETING
      Market Research, Branding, Sales Psychology
  2. WEBSITE BUILDING
    • Introduction To Domain And Hosting
    • Wordpress Dashboard
    • Customizing Wordpress Website
    • Wordpress Plugins
  3. GOOGLE ADS
    • Google Ads Account Setup
    • Google Ads Structure
    • Different Types Of Google Ads
    • Keyword Research
    • Starting A Campaign
    • Conversion Tracking Mechanism
  4. FACEBOOK ADS
    • Creating Ad Campaign Setup
    • Ads Structure
    • Meta Pixel
    • Ads Manager
  5. FACEBOOK MARKETING
    • Profile Vs Page
    • Optimizing Facebook Page
    • Building Community
    • Strategies To Increase Reach
  6. LINKEDIN MARKETING
    • Growth Hacking Tool
    • Company Page Creation
    • Advertising On LinkedIn
  7. FREELANCE
    • Freelance On Upwork
    • Create Your Portfolio
    • Submit A Proposal

Skills and Tools you will learn

  • Google Keyword Planner
  • WordPress
  • Canva
  • Grammarly
  • MailChimp
  • Google Analytics
  • Google Search Console
  • Google Ads
  • Facebook Ads Manager
  • Youtube studio

Upcoming Batches and Events

Offline Batch - 03 June 2024

Monday to Friday - 10:00 AM - 1:00 PM (IST)

Online Batch - 03 June 2024

Saturday 10:00 AM - 1:00 PM (IST)

Course Fee: INR 35000 + Taxes ( Limited Time Deal for the upcoming Batches )

Easy EMI: INR 38000

100% Money-Back Guarantee: If you do not like our course, you can claim a 100% money return after your first session.

Certification Fee: Price included an exam and IIMSKILLS certification fees.

Group Discount: 10% group discount on 3 or more registration.

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Projects

Project 1:
Build a Full Website using WordPress

In this project, you'll gain hands-on experience in building a full website using WordPress. You'll learn how to set up a WordPress site, choose a theme, customize the design, and add content. You'll also explore WordPress plugins, SEO optimization, and how to manage user comments. This project will equip you with the skills to create and manage your own professional website using WordPress.

Project 2:
Facebook Ads

A Facebook Ads project involves creating, designing, tracking, managing, and analyzing advertising campaigns on the Facebook platform. The goal of the project is to effectively reach the target audience, increase brand awareness, and drive conversions. Key tasks include audience segmentation, ad design, budget management, and performance analysis. The project also requires continuous monitoring and adjusting strategies based on ad performance metrics and changing market trends1. It's a strategic effort that requires a deep understanding of the Facebook Ads Manager platform and can significantly improve a brand's online presence

Project 3:
Search Engine Marketing

A Search Engine Marketing (SEM) project is a strategic initiative aimed at enhancing a website's visibility on search engine results pages (SERPs) primarily through paid advertising. The project encompasses several key tasks including keyword research, campaign setup on platforms like Google Ads and Bing Ads, designing compelling ad copies, optimizing landing pages for conversions, and tracking and optimizing campaign performance using tools like Google Analytics. The ultimate goal is to drive traffic, increase brand awareness, and convert visitors into customers. This project requires a deep understanding of search engines, advertising platforms, and strong analytical skills to make data-driven decisions.

Testimonials

Digital Marketing Training Process

1
Registration

Upon successful registration, gain access to our course, including pre-reading materials and a guide on setting up your learning environment.

2
Select Your Batch

Choose from our flexible batch options, with both weekday and weekend schedules available. Tailor your learning to a day that suits your preferences, and feel free to switch batches if needed.

3
Induction

Engage in an informative induction session to familiarise yourself with the course methodologies, structure, and expectations. Get insights into the dynamic world of your chosen field.

4
Weekly Assignment

Enhance your hands-on experience with daily assignments that reinforce the concepts covered in live classes. Apply your learning immediately and receive feedback to strengthen your understanding.

5
Attendance

Maintain a minimum attendance in live classes to qualify for the course certification. Recorded sessions are available for flexibility, ensuring that your progress is accounted for.

6
Mock Interview

Participate in mock interviews designed to simulate real-world scenarios. Gain valuable experience, receive constructive feedback, and sharpen your interview skills in preparation for professional opportunities.

7
Projects

Immerse yourself in real-world projects that challenge and reinforce your skills. Apply theoretical knowledge to practical scenarios, building a robust portfolio to showcase your expertise to potential employers.

8
Monthly Awards

Stand out and be recognized for your achievements with monthly awards. Celebrate excellence, innovation, and dedication within the course community.

9
Pre-Placement Training

Receive specialised pre-placement training to refine your technical and soft skills. Prepare for interviews, enhance your resume, and gain a competitive edge in the job market.

10
Placement Support

Benefit from our dedicated placement support services. Schedule interviews with top organisations seeking professionals in your field, leveraging our network and reputation in the industry.

11
Getting Placed

Post-completion of the course, unlock various career paths: secure a full-time position, establish your own agency, pursue freelancing opportunities, or leverage your new skills to enhance your existing business.

This comprehensive training process ensures that participants not only gain technical proficiency in their chosen field but also receive support, recognition, and placement assistance for a successful transition into the professional landscape.

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Who can Learn

This Digital Marketing course is designed for aspiring marketers, recent graduates, and professionals seeking to enhance their expertise in modern digital marketing. It is ideal for:

Whether you're a beginner with a passion for marketing, a seasoned professional looking to diversify your skill set, or an entrepreneur aiming to take control of your digital marketing projects, this course is designed to empower and benefit a diverse range of learners in the pursuit of becoming proficient digital marketers.

To successfully study the Digital Marketing course, participants should meet the following minimum requirements:

These minimum requirements ensure that participants have the foundational knowledge and resources needed to engage effectively with the course content and successfully complete the Digital Marketing program. This course is designed to empower you with the skills needed to drive brand growth and customer engagement in the digital world.

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Frequently Asked Questions

Digital Marketing involves marketing to people using Internet-connected electronic devices, like computers, smartphones, and tablets. It focuses on channels such as search engines, social media, email, websites, and apps to connect with prospects and customers

Most definitely! It's been proven again and again by businesses. In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days.

Being accessible to your customers - and your prospective clients - via social media is a vital means of developing relationships with them and helping them through the sales funnel.

Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. Counting the number of fans or followers you have can help you understand your social media reach, but the bottom line that determines its success is how many people it drives to your site, how many of them are qualified leads, and how many of them actually become customers.

There is no set answer to this question because you need to have a presence wherever your customers are - and different businesses have different audiences. One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites.

The duration of the course can vary depending on the curriculum and the individual's pace of learning. Typically, it can range from a few weeks for short-term courses to a few months for comprehensive programs.

While not always necessary, having programming knowledge, particularly in languages like Python or R, can be beneficial in Digital Marketing as it allows for more flexibility in data manipulation and analysis.